Marketing Officer

About UsCIC Insurance Group is a leading insurance and financial services organisation with more than five decades of experience helping individuals, families, and organizations achieve financial security.We have grown into a dynamic Group offering life, general, micro insurance, asset management, and investment solutions, with operations in Kenya, Uganda, South Sudan, and Malawi, and are listed on the Nairobi Securities Exchange.Our tagline, “We Keep Our Word,” reflects our unwavering commitment to integrity, transparency, and delivering on our promises to our clients, partners, and communities.CIC Group is passionate about innovation, digital transformation, and inclusive insurance solutions that meet the evolving needs of cooperatives, SMEs, corporates, and individuals. By joining us, you will be part of a team that is shaping the future of financial protection across Africa.About the RoleThis role ensures brand consistency, creative quality, and campaign effectiveness across all touchpoints. The officer will drive the daily coordination of marketing operations while supporting the delivery of compelling creative work, optimizing vendor relationships, and ensuring on-time and on-budget execution of brand and product campaigns. This role is based in Malawi.Key ResponsibilitiesBrand Support & ConsistencyMaintain brand guidelines of marketing communication materials across the GroupAlign with product development leads on brand messaging consistency in day-to-day marketing activitiesCoordinate brand asset library and ensure proper usage across teamsCampaign AssistanceSupport marketing communication function in campaign execution and implementation across mainstream and digital channelsTrack campaign metrics and compile performance data Media & Vendor CoordinationDevelop media/vendor communications and coordinate administrative tasks to support their deliveryParticipate in media buying activities for Malawi subsidiariesMaintain vendor relationships and contract documentationCoordinate ad placement schedules and asset deliveryAdministrative & Operational SupportWork with service providers to ensure adherence to marketing budgets and track expendituresReporting and documentation of marketing activitiesSupport cross-functional team coordination on brand-related projectsProvide general administrative support to the marketing departmentResearch & Analysis SupportConduct basic market research and compile findings for management reviewConduct competitor analysis and trend monitoring on social media and websiteCoordinate audience research and data collection initiatives to inform decision makingCreative DesignCreate and design artworks across the Group.Conceptualize and create high-quality and visually appealing graphicsCreate, Update & Monitor consistency of internal & external communication designsComplianceEnsure adherence to both external and internal policies and procedures