Digital Marketing Officer

Digital Marketing Officer

About Reliance Group Limited

• Reports to: Sales Manager
• Location: Head Office, Dar es Salaam (with occasional travel to branches and event sites)
• Contract Type: To be negotiated

Key Responsibilities

• Prepare campaign briefs and budgets for approval via Odoo before any campaign, post, or event spending commences.
• Help formulate the annual marketing plan and budget.

• Ensure all assets (posts, mailings, posters, videos, print materials) strictly comply with Reliance Group Brand Guidelines prior to approval.
• Maintain media contact lists and manage communications (strictly requiring Managing Director approval).

• Draft monthly content calendars and publish approved posts directly to company channels via Odoo.
• Monitor comments and direct messages every working day, converting sales queries into actionable leads for the sales teams.
• Capture high-quality photography and videography using company equipment across events, branches, and client deliveries; edit media to a professional standard.

• Plan and execute targeted paid ad campaigns across Google, YouTube, TikTok, and Meta within authorized budgets.
• Oversee the WhatsApp Business channel and maintain the company website’s content.

• Set up corporate events in Odoo, handle onsite visitor registration, and funnel event leads directly to the respective branch sales teams.
• Collaborate closely with the Sales Manager and regional sales teams on promotions, dealer marketing, product launches, and sales training initiatives.

• Review and assign incoming marketing leads daily to the appropriate branch sales teams.
• Provide monthly performance reports to the Managing Director and quarterly ROI reports.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, or a related field (Master’s degree is a plus).
• Experience: Minimum of 3 years of hands-on experience in digital marketing or corporate marketing, successfully planning and executing multi-channel campaigns (social media, email, paid advertising).
• Media Production: Proven, practical ability with a camera (photography and video production/editing to a publishable standard).
• Technical Skills: Proficiency in Google, YouTube, TikTok, and Meta paid advertising, Google Analytics, Canva, and video editing software.
• Languages: Fluent in both English and Swahili.
• Mobility: Willingness to travel to branches and event sites as required.
• Preferred Extras:
  • Familiarity with Odoo Marketing and CRM modules (comprehensive training will be provided).
  • Professional membership (Tanzania Marketing Science Association or CIM) or certifications (Google Ads, Meta, HubSpot).

How to Apply