Market development officer

ABOUT THE ROLE

We are looking for a proactive and commercially minded Market Development Officer to help grow the company’s presence and business across the HORECA (Hotels, Restaurants and Cafés), institutional, corporate, conference, and events sectors.

The successful candidate will identify and develop new business opportunities, build strong relationships with prospective customers and decision-makers, and work closely with internal teams to ensure customer needs are effectively met.

The role will also be responsible for identifying suitable events and conferences for sponsorship or participation to increase brand visibility, customer engagement, product awareness, and business opportunities.

KEY RESPONSIBILITIES

• Identify and prioritise prospective customers across hotels, restaurants, cafés, institutions, corporates, conference venues, and event organisers.
• Develop and maintain relationships with key decision-makers and identify opportunities for the company’s products and services.
• Research and identify new markets, customer segments, partnerships, and business development opportunities.
• Identify and assess events and conferences for sponsorship or participation based on audience fit, cost, expected exposure, and potential business value.
• Prepare recommendations for suitable events and opportunities for management approval.
• Plan approved event participation and activations, including objectives, budgets, locations, materials, schedules, staffing, and measures of success.
• Coordinate with event organisers and relevant internal teams to ensure smooth execution of approved activities.
• Support customer acquisition initiatives, product presentations, promotions, trials, activations, and other market development activities.
• Monitor and report on outcomes including customer engagement, leads generated, product trials, sales opportunities, and brand exposure where measurable.
• Maintain accurate records of customers, prospects, opportunities, activities, follow-ups, and sales forecasts.
• Provide management with relevant market intelligence, customer feedback, competitor insights, and recommendations.
• Follow up on leads and opportunities generated through events, activations, networking, and direct business development activities.
• Represent the company professionally at meetings, conferences, exhibitions, events, and other business engagements.

REQUIREMENTS

• Diploma or degree in Sales, Marketing, Business, Hospitality, or a related field. Equivalent relevant experience may be considered.
• Relevant experience in business development, sales, account management, hospitality, events, or a related commercial role.
• Proven ability to identify new business opportunities and develop strong customer relationships.
• Strong communication, presentation, negotiation, planning, and relationship-management skills.
• Experience planning or coordinating promotions, activations, events, conferences, or sponsorships is an advantage.
• Strong commercial awareness and ability to assess opportunities based on potential business value.
• Good organisational skills, with the ability to manage multiple opportunities and activities simultaneously.
• Ability to work independently while coordinating effectively with different teams.
• Valid driver’s licence held for at least two years.
• Willingness and ability to travel and attend events or customer meetings when required.

WHAT WE ARE LOOKING FOR

We are looking for someone who is confident, proactive, relationship-driven, commercially minded, and results-oriented — someone who can identify opportunities, turn relationships into business, and help strengthen the company’s presence in key markets.

If you are passionate about business development, building relationships, and creating opportunities for growth, we would like to hear from you.