Senior Content Creator, Runner's World

Description

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.

We're proud of our heritage – but even more excited about making history.

The Role…

As the Senior Content Creator, you will work alongside the Multiplatform Director to create and publish best-in-class content that drives traffic, engagement and membership.

You will update the website with content, prioritising audiences such as Facebook and Google Discover. You will also be involved in shaping RW’s online content strategy and delivering exciting brand plans for the year ahead, including video content, events and membership.

Main Duties…

• Write and edit daily digital content across multiple touchpoints, from curated news stories to the latest training advice, ensuring RW’s distinctive voice and authority are consistently reflected.
• Use data and audience insights to help shape RW’s digital strategy, driving reach and engagement with our target audience, while balancing editorial excellence with commercial objectives.
• Work collaboratively with print, social, video, membership, events and e-commerce teams to deliver compelling cross-platform storytelling.
• Work specifically with the Membership Director to help support and drive sign-ups to Runner’s World Club.
• Partner closely with the SEO team to develop and implement strategy, growing traffic across all key content pillars including Google Discover.
• Ensure content produced via Hearst’s central hubs is effectively repurposed and distributed for digital platforms, with search, engagement and e-commerce performance in mind.
• Maintain the highest standards of factual accuracy, originality and legal compliance across all copy.

What We Are Looking For…

• A proven track record of working on a digital brand at a senior level.
• An enthusiastic self-starter who enjoys working as part of a small but dynamic brand team.
• A strong eye for stories that will generate traffic, plus the ability to produce and edit news at speed to capitalise on traffic and engagement potential.
• Skilled at using data to develop content strategy, and comfortable using Google Analytics and other insight tools to inform content and set targets.
• A solid knowledge of SEO and how to build a strong search strategy that results in traffic growth and revenue with the best possible UX.

A passion for running, knowledge of the Runner's World brand and a clear understanding of its readership.

Benefits

Your benefits at Hearst UK are more than just extras – they are tools to help you thrive in every part of life.

Hearst Exclusives – Only for You!

• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – yes, you could be trying the next big thing in beauty, food and drink.
• Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing – Feel Your Best

• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG groups.

Financial Wellness – Boost Your Budget

• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.

Inclusion & Belonging

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that come with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us create powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

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