Growth Manager

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention—ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.

Role Description

The Growth Manager will play a key role in driving effective and sustainable growth across Allica's BRA customer journey — from onboarding through account activation and into deeper, embedded product usage. This role focuses on understanding customer behaviour end-to-end, identifying where customers stall or disengage, and building the strategies and capabilities needed to move them forward.

Using a data-driven approach, the Growth Manager will lead the design and delivery of initiatives that improve activation, engagement, and long-term customer value — often working with limited precedent and translating diagnosis into tools, frameworks, and ways of working that the wider business relies on. They will build alignment across marketing, product, sales, RM, and data teams, ensuring growth strategy is coherently applied across the customer journey.

This role is ideal for someone with strong applied critical thinking, a track record of leading initiatives with real ambiguity, and the ability to build stakeholder alignment without formal authority over the teams they influence.

Principal Accountabilities

• Customer Behaviour & Cohort Analysis: Lead analysis of customer behaviour, lifecycle stages, and cohorts to identify key drivers of activation, engagement, and product usage, delving into complex problems to reach root-cause understanding rather than surface patterns.

• Data-Driven Insights & Strategic Recommendations: Own the growth and engagement metrics that matter most for the customer journey, translating insight into strategy that shapes how the team and wider business operate.

• Experimentation & Optimisation: Manage a robust experimentation pipeline, designing, prioritising, and overseeing tests across initiatives to ensure impactful, evidence-based decisions rather than one-off analysis.

• Stakeholder Collaboration & Alignment: Build alignment across departments; marketing, product, sales, RM, and data, managing differing stakeholder expectations to keep initiatives progressing.

• Framework & Capability Building: Take diagnosed problems through to operational reality, building the tools, scoring frameworks, and processes that other teams adopt and rely on.

• Leadership & Ownership: Manage multiple objectives concurrently, ensuring accountability for outcomes even where the path forward isn't well precedented.

• Communication: Design and deliver insightful, visually compelling presentations that influence decision-making and align stakeholders on growth strategy

Personal attributes & Experience

• Experience working in hypothesis-led, problem-solving environments (e.g. high-growth start-ups, consulting or similar) is a plus.

• Strong problem-solving skills, with the ability to challenge assumptions and navigate complex, ambiguous problems using structured thinking.

• Proven experience conducting complex data and performance analysis, ideally using SQL to work with large datasets.

• Ability to translate customer and operational insights into clear, actionable changes across products, processes, or messaging.

• Comfortable working with technical systems and integrations (e.g. CRM, analytics tools, automation platforms) to improve efficiency and scale.

• High bar for quality while maintaining pace, particularly on work with limited precedent.

• Strong stakeholder management skills, able to influence and align teams with different priorities through clear, evidence-led recommendations.

• Bias towards ownership and execution — able to independently drive work forward, frame problems, and recommend solutions with limited direction

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

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